… " Xbox comms and marketing teams as well as Xbox Leadership, Social Media, Public Affairs and engineering teams to drive storytelling to protect and elevate the Xbox brand. …
… For those unaware of Ronald's position, he is the "Vice President of Xbox Gaming Devices & Ecosystem". The original claim from a leaker suggested Xbox wouldn’t sell its next-generation console directly to consumers, instead shifting to OEM-branded hardware from companies like ASUS or MSI. …
… Now, the company is returning to Xbox branding across the board. Thanks to reporting from The Verge , it looks like that push is extending to employee email addresses, giving those that work at Xbox unique Xbox branded emails. …
… Plus, the show caps off with breaking news regarding Xbox's business health and a massive report on the future of Microsoft’s gaming division. Nvidia’s "Super Chip" Shift: A deep dive into the shocking announcement of the Nvidia RTX Spark built in partnership with MediaTek on TSMC's 3nm process . …
… I can't imagine the Xbox branding being shown as anything other than, well, Xbox — but according to a new poll that Microsoft's new Xbox CEO Asha Sharma ran this week, quite a few fans would enjoy the title more if it was a little bolder. Xbox or XBOX? …
… Cale Hunt Contributor LATEST ARTICLES 1 One month with Snapdragon X2 made me a believer 2 Xbox PC finally gets Xbox console style achievements 3 Xbox is now officially XBOX 4 The movable Taskbar is finally back on Windows 11 5 Microsoft patches Edge password behavior while insisting it wasn't a sec…
… But Sony's shift away from Steam and PC undoubtedly puts some pressure on Xbox, and it will be interesting to see if some changes come in response. …
… I may or may not sound like I’m waffling a little here, but it’s all to drive one point home: Xbox has spent years building Game Pass around a shift in consumer behavior that is only now becoming increasingly more obvious. …
… TOPICS Brendan Lowry Contributor, Gaming LATEST ARTICLES 1 One of Fallout 4's best and biggest new mods just came to Xbox thanks to Bethesda's storage increase update — it's basically a whole new DLC expansion 2 "Its developers need justice": Former Halo art director pushes for investigation into H…
… Xbox has recently shifted back toward the belief that exclusives matter after spending the past couple of years diluting its brand identity through a broader multiplatform strategy. It would certainly be one way to show Xbox is serious. …