… " Xbox comms and marketing teams as well as Xbox Leadership, Social Media, Public Affairs and engineering teams to drive storytelling to protect and elevate the Xbox brand. …
… For those unaware of Ronald's position, he is the "Vice President of Xbox Gaming Devices & Ecosystem". The original claim from a leaker suggested Xbox wouldn’t sell its next-generation console directly to consumers, instead shifting to OEM-branded hardware from companies like ASUS or MSI. …
… Now, the company is returning to Xbox branding across the board. Thanks to reporting from The Verge , it looks like that push is extending to employee email addresses, giving those that work at Xbox unique Xbox branded emails. …
… I can't imagine the Xbox branding being shown as anything other than, well, Xbox — but according to a new poll that Microsoft's new Xbox CEO Asha Sharma ran this week, quite a few fans would enjoy the title more if it was a little bolder. Xbox or XBOX? …
… I may or may not sound like I’m waffling a little here, but it’s all to drive one point home: Xbox has spent years building Game Pass around a shift in consumer behavior that is only now becoming increasingly more obvious. …
… We are Xbox." Yet another popular move from Xbox This rebranding coincides with a massive overhaul of the Xbox Game Pass service. …
One of the biggest leadership shifts Microsoft and Xbox have seen in recent years came two months ago in February, with Phil Spencer stepping down as Microsoft Gaming CEO and CoreAI Product president Asha Sharma succeeding him as head of Xbox. …
… Asha Sharma first hinted at Xbox shifting its position on exclusives when she noted "the plan is the plan until it's not the plan," and later said Xbox leadership will "make some calls" about exclusivity after much careful consideration. …
… On Xbox, integration with Discord is now built in, and with the recent removal of Social Clubs , that shift feels more intentional than ever. It was a feature with its fair share of issues, and one that may not have fit into Xbox’s broader push toward unifying with Windows. …
… Xbox's April Update brings awesome improvements to Xbox and PC Xbox Series X|S consoles and the Xbox on PC app just got big upgrades to customization and gameplay options. …