Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative
… We are Xbox." Yet another popular move from Xbox This rebranding coincides with a massive overhaul of the Xbox Game Pass service. …
… We are Xbox." Yet another popular move from Xbox This rebranding coincides with a massive overhaul of the Xbox Game Pass service. …
… These include the "widely respected" and well-known game industry analyst Matthew Ball as Xbox's new chief strategy officer, Microsoft's chief vice president of Azure OpenAI and AI infrastructure Scott Van Vliet as chief technology officer, and Chris Schnakenberg as corporate vice president of part… …
… Personally, I do think it’s bad for Xbox as a brand, but at the same time, it also feels far too late for Microsoft to back out of this strategy now. …
Recent updates Update 5/29/25 @ 5:00 p.m. …
… It signaled a dramatic pivot in Microsoft’s strategy: prioritizing a unified, modern Windows ecosystem over strict licensing enforcement. …
… People were already organizing communities there, and over time, even developers followed that same trend, creating official servers to share updates and gather feedback, which only reinforced Discord’s position as the default. …
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… Do you believe Matthew Ball is a good fit for the chief strategy officer role at Xbox? …
Recent years have seen Microsoft and Xbox embrace releasing its first-party games on rival platforms like PS5 , embracing a fully multiplatform strategy and effectively killing the idea of having titles exclusive to the Xbox ecosystem. …
… Taking zero risks on new IP doesn't exactly seem like a great strategy either. Matthew Ball was previously head of strategy for Amazon Prime and was instrumental in putting it on the path that led to high-powered exclusive content, including Fallout , The Boys, and Rings of Power. …