Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative
… We are Xbox." Yet another popular move from Xbox This rebranding coincides with a massive overhaul of the Xbox Game Pass service. …
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Microsoft's new Xbox CSO Matthew Ball is focused on "reviving stored franchises" to elevate the brand
… These include the "widely respected" and well-known game industry analyst Matthew Ball as Xbox's new chief strategy officer, Microsoft's chief vice president of Azure OpenAI and AI infrastructure Scott Van Vliet as chief technology officer, and Chris Schnakenberg as corporate vice president of part… …
Seeing Halo Campaign Evolved stocked for PS5 buyers is a moment that hits different
… Personally, I do think it’s bad for Xbox as a brand, but at the same time, it also feels far too late for Microsoft to back out of this strategy now. …
Xbox CCO Matt Booty confirms it will show off PS5 availability for games at the Xbox Games Showcase
Recent updates Update 5/29/25 @ 5:00 p.m. …
ON THIS DAY: Microsoft offers an olive branch for users of 'Non-Genuine' Windows PCs to get a Windows 10 upgrade
… It signaled a dramatic pivot in Microsoft’s strategy: prioritizing a unified, modern Windows ecosystem over strict licensing enforcement. …
"Discord isn't going anywhere": Why did Xbox, PlayStation, and Steam all quietly surrender their social strategies?
… People were already organizing communities there, and over time, even developers followed that same trend, creating official servers to share updates and gather feedback, which only reinforced Discord’s position as the default. …
The Xbox Gear Store is BACK with a new name and new merch — but one major thing is missing
… Jennifer Young Contributor, Gaming LATEST ARTICLES 1 Grab 2TB of storage for your gaming PC using this SSD that's now 40% off 2 Warhammer Skulls 2026: Here is every DLC update and new game reveal 3 A USB stick could break Windows 11's BitLocker — here’s Microsoft’s fix 4 Xbox’s new plan to win the …
Microsoft's Xbox CEO Asha Sharma appoints new leaders at Xbox, including analyst Matthew Ball
… Do you believe Matthew Ball is a good fit for the chief strategy officer role at Xbox? …
Microsoft's Xbox CEO is considering bringing Xbox exclusives back, but isn't rushing to do so
Recent years have seen Microsoft and Xbox embrace releasing its first-party games on rival platforms like PS5 , embracing a fully multiplatform strategy and effectively killing the idea of having titles exclusive to the Xbox ecosystem. …
Matthew Ball joins Microsoft as Gaming Chief Strategy Officer — here’s how he could steer Xbox’s future
… Taking zero risks on new IP doesn't exactly seem like a great strategy either. Matthew Ball was previously head of strategy for Amazon Prime and was instrumental in putting it on the path that led to high-powered exclusive content, including Fallout , The Boys, and Rings of Power. …