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Is Microsoft flying with too many Copilots?

You know what they say about too many cooks. Microsoft's AI strategy feels a bit all over the place right now, though it is getting its act together in Windows 11 by reducing where Copilot and AI experiences appear in the operating system. As early as 2024, Microsoft Insiders were already complaining about the company's AI strategy: "There's a gap between the ambitious vision and what users are actually experiencing. Internally, we're calling it growing pains. We are building the plane as we fly it." Interestingly, the report further claimed that Microsoft outsources support from third-party A

"Copilot isn't a naming strategy, it's a survival instinct": Is Microsoft's cockpit flooded with too many Copilots for its AI strategy to make sense?
Could Microsoft establish a master brand that casts a halo effect over Windows 11?

At the beginning of the year, Microsoft highlighted its plan to address major pain points across Windows 11, including the return of the fan-favorite movable and resizable Taskbar and a redesigned Start menu (though the interface overhaul has been received with mixed reactions). Microsoft has also reevaluated its AI strategy in Windows 11, which may include streamlining its user experience across its ecosystem and even removing Copilot in apps like Notepad and Paint. Earlier this month, Microsoft scrapped Copilot from Notepad, replacing it with AI-powered "writing tools," but some users argue

Why Windows K2 could redefine Microsoft’s future — and finally fix Windows 11