Xbox Is Back, But Can It Return To Its Former Glory?
…The departed Sarah Bond’s ‘Everything is an Xbox’ marketing campaign crashed and burned, only diluting the console’s iconic brand rather than expose it to larger and larger audiences. Now, Xbox…
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Top stories
Xbox Just Pulled an Uno Reverse Card on PlayStation
…It seems like the shift back to console exclusives came just in time, as Gears of War will be keeping its association with the Xbox brand, and franchises like Halo and Fable…
The Xbox Elite 3 leaked, but third-party controllers are already outshining it. Is anyone else underwhelmed?
…Thanks to recent filings accidentally published by the Brazilian telecommunications regulator, Anatel , a brand-new premium gamepad from Xbox is actually a reality. Yet, despite waiting years for a proper sequel to…
Layoffs Loom Large at Xbox As Sharma Pitches Sweeping Changes in "Next 100 Days" Reset
…No one says Xbox. How a trillion dollar company can’t build a brand is beyond me. #13 Just otherday saw this story on videocardz: videocardz.com/newz/xbox-says-console-storage…
Ex-Microsoft Xbox exec says Project Helix is achieving the vision it had for the original console
…We talked to a lot of game developers as we were building Xbox," Fries explained. "[It's] why we did what we did, which was shift into something that was much more…
Xbox VP Denies E-Day Exclusivity Was A Rushed Decision After PS5 Logo Spotted In Trailer
…shifted to being the leading affiliate expert at the site, building relationships between TheGamer and global brands including Mattel, Funko, and The Pokemon Company. Sign in to your TheGamer account Xbox will…
Xbox is rethinking its Project Helix strategy as memory prices continue to soar
…E-Day and Clockwork Revolution set to be 'Xbox console exclusives,' he also touched upon the future of the brand and Xbox hardware. 2 VIEW GALLERY - 2 IMAGES Namely, Project Helix, the…
Xbox clarifies what 'console exclusive' actually means
…Wherever you can get Xbox Cloud streaming." Read more : Xbox promises 'reliable pipeline' of console exclusives in radical shift Read more : Xbox confirms second console exclusive at summer gaming showcase In other…
Xbox Releases A Game-Changing Update For PC
…Xbox Mode Comes At The Right Time For Microsoft Xbox Mode's global release comes amid a time of great change for Microsoft and the Xbox brand. On April 21, Microsoft announced…
Xbox CEO Says Company Needs To Be Making 'Hard Choices'
…see in the shift from Xbox to XBOX. It reflects a decision to be deliberate in how we show up for the players who care most about this brand.” My first reaction…