Microsoft’s new Xbox chief starts making her mark
…Speaking of previous strategies, Sharma also quickly reversed Microsoft’s “This is an Xbox” marketing campaign last month. I’m told the ads were deeply unpopular inside of Xbox, and outside of…
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Top stories
Microsoft's Xbox CEO Asha Sharma appoints new leaders at Xbox, including analyst Matthew Ball
…Sharma has also brought on Microsoft's chief vice president of Azure OpenAI and AI infrastructure Scott Van Vliet as Xbox's new chief technology officer, citing his experience spending "more than…
Xbox exec wants to use ads to open up new access points, not just to collect money
…2 VIEW GALLERY - 2 IMAGES Xbox's new strategy exec Matthew Ball discussed how ads could open a new frontier for games, sending mixed messages on what's actually coming to the…
Microsoft CEO says Xbox must become 'sustainable business'
…That same day, Nadella took to the stage of Hard Fork Live in San Francisco to offer stern words about the state of Xbox in between proclamations about the future of AI…
PC OEMs, Like ASUS & MSI, Are Rumored To Make Their Own "Project Helix" Machines, But That Doesn't Mean Xbox Consoles Won't Exist
…Microsoft is deeply engaged with AMD on its Project Helix SoC, which will feature support for FSR Diamond , a brand new upscaling technology with lots of AI-specific innovations centered around Neural…
‘We Are Xbox’: read the memo defining Microsoft’s gaming future
Microsoft’s new Xbox CEO Asha Sharma has laid out a new strategy for what she describes as a “return of Xbox.” In a joint memo with Xbox chief content officer Matt…
AMD's FSR 4 coming to RDNA 2 could give the Xbox Series X a PS5 Pro-like upgrade
…Even though the PS5 Pro features a more powerful GPU than the baseline console, it's the inclusion of dedicated AI hardware and the arrival of Sony's own AI-powered PSSR…
The Xbox memo: Just a lot of noise or something more? – The Game Business Micro
…Xbox also said it will re-evaluate its approach to “exclusivity, windowing, and AI”, which is generating lots of conversation online. Earlier in the week, Xbox reduced the price of the Game…
Microsoft may genuinely about to change and head in a fruitful new direction
…Similar News Stories Microsoft AI CEO on generative AI: 'Creativity will remain the real currency' Microsoft confirms unveiling of the next gen Xbox/PC 'Project Helix' info Larian exec says 'we don…
Druk op XBOX neemt toe: wat gaat Microsoft doen?
…De strategie ging op de schop en Microsoft zou zich meer gaan richten op exclusives . Het was niet alléén slecht nieuws. De stap om AI uit XBOX te slopen kon rekenen op…