…It revealed that Microsoft is dropping "Microsoft Gaming" completely and is fully rebranding its gaming division back to just Xbox, and is aiming to make sure that "Xbox will be where the…
…Forza Could Make An Incredible Street Racing Game The care that Playground Games (and Turn 10 Studios) puts into creating its open-world maps and virtual cities could be perfectly leveraged to…
…helped with planning at Prime Video and Amazon Studios By Ethan Gach Published May 20, 2026 The Internet Reacts To Xbox Trying To Rebrand As XBOX This is no longer an Xbox…
…And Fix Its Console Matthew Ball previously helped with planning at Prime Video and Amazon Studios By Ethan Gach Published May 20, 2026 Game Pass Just Made It The Perfect Time To…
I genuinely think Microsoft could dominate way more of the consumer market if they actually committed to it properly instead of half-doing everything. Like… they already own the ecosystem pieces: Windows Xbox Copilot / A…
After a bit of a break, I'm back with another one of these. I tried something a bit different with the formatting this time, so hopefully it'll read better on mobile now (feedback's obviously welcome so long as you're no…
…stories, and original reports, with bylines in IGN, NME, GaymingMag, and VG247, sourcing interviews with studio heads, legendary industry figures, prominent actors, and more. An expert on FPS games, Soulslikes, RPGs, and…
…And Fix Its Console Matthew Ball previously helped with planning at Prime Video and Amazon Studios By Ethan Gach Published May 20, 2026 Game Pass Just Made It The Perfect Time To…
…Nearly every year, fans are quick to dismiss them as a mere popularity contest, jokingly rebranding the ceremony as the “ Solo Leveling Awards” — and well before that, the “ My Hero Academia Awards…
…And Fix Its Console Matthew Ball previously helped with planning at Prime Video and Amazon Studios By Ethan Gach Published May 20, 2026 Game Pass Just Made It The Perfect Time To…
…is pledging a re-focus on the big gaming brand itself, and that means a “rebrand” back to where it started. Recommended Videos Microsoft Gaming will henceforth be known again as Xbox…
…Microsoft maintains that the service is profitable while outside critics wonder how subscription revenue alone can sustain a massive fleet of first-party studios and their ballooning budgets while also funding outside…