Microsoft to retire Xbox Copilot AI
Xbox Copilot to be "winded down" on mobile and stop entirely on Xbox consoles. The move is framed as part of a broader “gamers first” shift at Xbox under CEO Asha Sharma…
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Top stories
'A Good First Step' Xbox CEO Says Game Pass Price Cuts Have Led to Positive Results
…are starting to see in the shift from Xbox to XBOX. It reflects a decision to be deliberate in how we show up for the players who care most about this brand."
Microsoft's Xbox Game Pass price drop will lead to growth and is "not surprising at all," says analysts
One of the biggest pieces of Xbox news we've gotten since Phil Spencer's retirement and Asha Sharma stepping up as the brand's new CEO in February was her decision…
Halo: Combat Evolved Might Not Be The Only Halo Remake
…Science Fiction, Shooter, Multiplayer Next Xbox Is Back, But Can It Return To Its Former Glory? The future of Xbox is unclear, but the console brand is determined to make a comeback.
Microsoft's "This Is an Xbox" Campaign Might Already Be Over
…Whether this latest strategy shift hits its mark remains to be seen; we've seen so many from Xbox in the last decade, after all. About the author : With over two decades…
Game Pass bled millions of subscribers after price hike, Microsoft says Xbox not in 'healthy place'
…The 50% increase in Game Pass Ultimate's price led to millions of subscriber losses, damaging Xbox's brand and business health, Microsoft has confirmed. 0:00 / 2:29 Use left and…
Xbox partner preview announced, will show off Yakuza studio's new game Stranger Than Heaven and other titles
…developer GSC Game World. "The latest installment will include news on upcoming games from partners including Sega, GSC Game World and Owlcat Games, plus brand-new reveals, world premieres and Xbox Game…
"Doing it too early": Digital Foundry criticizes Xbox console exclusives returning and fears studios paying the price
…Digital Foundry falls in the latter category as the outlet has discussed how the Xbox’s sudden shift back to console exclusivity for some of its titles appears confusing. DF’s Oliver…
Report: Xbox exclusives being discussed internally at Microsoft, some form of game exclusivity may return
…It's hard to say definitively whether or not breaking exclusivity has been a boon or a bane for the Xbox brand as a whole, but the influx of higher-margin digital…
PlayStation's PC strategy has reportedly generated nearly twice the revenue of Xbox's PS5 ports
…When you put it into perspective like that, it's hard not to question whether the potential brand dilution is worth the extra sales for Xbox. Then again, a similar argument could…