…Regardless, I doubt we're going to see Microsoft and Xbox shift how it presents its gaming brand based on one poll, though the poll's very existence suggests the firm may…
…This balance is important as we get the business back on track. > As part of this shift, you’ll see us begin to retire features that don’t align with where we…
Xbox's New Boss Outlines Her Big Plan To Fix A Broken Brand
…After asking gamers if the brand should be Xbox or XBOX, the official social media account has now rebranded itself in response to an overwhelming majority (64.8 percent) believing that Xbox…
…While first-party PlayStation games had always been exclusive to Sony consoles, the shift away from PC stings, and if Xbox starts walking back its PS5 releases, that would be another major…
…over long-term brand health and make every new Xbox game available on Steam and PlayStation as well. In the end, only time will tell. But Sony's shift away from Steam…
…Subscribers can launch Game Pass games directly from the platform, likely through the Xbox app, and take advantage of exclusive discounts on gaming peripherals from brands like Logitech G, SteelSeries, and KontrolFreak…
…She did away with the 'This is an Xbox' campaign that nobody liked, and also made some cosmetic changes to the branding to bring it back in line with the classic green…
…Xbox has an uphill battle for sure, but recent leadership changes , and Asha Sharma taking over as CEO , have certainly shifted perception around the brand online; however, her uphill battle with Microsoft…
…These might pale in comparison to the biggest shift, though, which has finally manifested itself in a tangible way. For nearly 25 years now, Master Chief has been the poster boy for…