…Microsoft has retired the Microsoft Gaming brand, reverting to the Xbox name under new CEO Asha Sharma. This shift includes reversing previous strategies, cutting costs, canceling projects, and planning increased investment to…
…the brand's future in a new mission statement. 2 VIEW GALLERY - 2 IMAGES Following a major leadership shift that brought Asha Sharma and Matt Booty to the forefront, Xbox has detailed…
…Xbox rumored to announce a new Game Pass tier with only first-party games Xbox promises 'reliable pipeline' of console exclusives in radical shift Xbox focusing on same target as Roblox, Fortnite…
…Breaking Xbox News: Daniel and Zac react in real-time to a staggering report from The Information . Is Microsoft preparing to spin off Xbox into a wholly owned subsidiary like LinkedIn or…
…build Xbox, while also bringing in new voices to help push us forward. This balance is important as we get the business back on track. > As part of this shift, you’ll…
…Regardless, I doubt we're going to see Microsoft and Xbox shift how it presents its gaming brand based on one poll, though the poll's very existence suggests the firm may…
…0 — More Games Xbox's 2026 is primed to be a busy one for the Microsoft gaming brand, featuring some of the biggest names in gaming. Aside from the previously-mentioned Grand…
…Alongside Matt Booty, Sharma confirmed that Microsoft Gaming branding is being dropped in favor of a renewed focus on Xbox, signaling a shift back to identity and clarity. At the core of…
…to see in the shift from Xbox to XBOX. It reflects a decision to be deliberate in how we show up for the players who care most about this brand." Xbox announced…
…The limited edition redesigns are welcome tributes that just happen to arrive right as Microsoft is in the midst of trying to reboot the Xbox brand. Previous top leaders Phil Spencer and…
