Take-Two says GTA 6 won't contain ads for real-life products, stamping out a gross rumor
…As the game moves closer to launch, this could be one of the few areas where fans can feel confident about what to expect. In other GTA 6 news, Take-Two CEO…
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Top stories
Take-Two CEO calls GTA 5 the most valuable entertainment IP ever
…Similar News Stories Grand Theft Auto 6 NDAs are so strict some developers will stay silent for life Take-Two hasn't made exact GTA 6 sales predictions, is confident in Rockstar…
Take-Two lays off its head of AI and several team members just two months after the CEO said it was embracing Gen AI
…This move contrasts with CEO Strauss Zelnick's stance that AI cannot create hit games, highlighting the company's confidence in producing successful titles without relying heavily on generative AI. In recent…
GTA 6 expected to help drive record $8.1 billion earnings for Take-Two
…Take-Two reiterates GTA franchise may hit $10 billion revenue between GTA 5 and GTA 6 Take-Two hasn't made exact GTA 6 sales predictions, is confident in Rockstar's perfectionism…
Take-Two is standing firm on GTA 6's release date in new update
…explained that GTA 6 is approximately 18 months behind its original internal target, but still on schedule for a late 2026 release. This reaffirms the company's continued confidence in the launch…
GTA 6 marketing strategy confirmed to be short and impactful
…Grand Theft Auto 6 is certainly on its way, as Take-Two wouldn't be doing this media run discussing upcoming marketing if it weren't confident that Rockstar will have GTA…
Rockstar hack adds $4 billion to Take-Two's market cap, surges share price by over 4%
…A recent Rockstar Games hack revealed GTA Online's success, showing over $5 billion in bookings, which boosted Take-Two Interactive's market cap by $4.4 billion in one day. Despite…
Take-Two CEO says when Grand Theft Auto 6 marketing will begin
…During a recent interview with Variety, cited in a report from Game File , Zelnick declined to lock in a specific date for when GTA VI marketing would ramp up, simply stating it…
Take-Two CEO Strauss Zelnick still rejects the idea AI can tackle games on the scale of GTA 6: "Creating a hit of that magnitude does require human engagement and creativity"
Take-Two CEO Strauss Zelnick is still confident AI can't get anywhere near the level of creativity humans achieve to create massive hits like GTA 6.
Rockstar Games - Wikipedia
…Retrieved February 6, 2017 . ^ Valentine, Rebekah (November 6, 2025). "Take-Two CEO Is 'Highly Confident' on New GTA 6 Release Date, But Says When Games Are Released Too Early, 'Bad Things Happen…
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