Sign in to your Polygon.com account Xbox 's new leadership is rapidly making changes to Microsoft's gaming division. That starts with the end of "Microsoft Gaming" and a reevaluation of…
…Sharma also dropped the Microsoft Gaming name, reverting the organization back to just Xbox. It’s a “we are Xbox” change that multiple Xbox employees tell me has gone down well internally…
…or any haptic changes compared to existing Xbox controllers. Earlier reports about new Xbox controllers, including a probable Elite Series 3 controller, say 2026 could see new Xbox hardware, but those timelines…
…Sharma has also made changes to Xbox's Game Pass model , scrapped the "This is an Xbox" campaign , and started pointing attention to the next generation of Xbox hardware, so far known…
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…generation console hardware , was somewhat surprising. When the leadership of the Xbox division was reshuffled a few weeks ago , there was an implication that this would signal strategic changes as well, especially…
…The Verge reported on an internal meeting hosted by CEO Asha Sharma that confirmed the change. She has also emphasized the value of first-party hardware as marketing ramps up for Project…
…Maybe since the new Project Helix hardware it has in the works is more definite attempt to blur console and PC gaming, "This is an Xbox" might have been truly confusing as…
…The original claim from a leaker suggested Xbox wouldn’t sell its next-generation console directly to consumers, instead shifting to OEM-branded hardware from companies like ASUS or MSI. Now, I…
…Leadership changes are a good opportunity for company-wide pivots, but when you get down to it, Xbox isn't changing much so far. What's different is how the company presents…