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What is Sony really doing with AI?

Sony also announced a partnership with Bandai Namco Holdings for an AI and future technology pilot. Elliot describes himself as skeptical about generative AI, by analyst standards, and sees this as a continuation of the wider business partnership between the two giants. For Elliot this is really a continuation of Sony and Bandai's 2025 partnership. That partnership, among things like "IP expansion" and "joint content development", included what Sony described as "jointly developing and operating entertainment-related technologies and services", which Elliot believes this AI pilot announcement

PS6 delays, cross-gen games, and more subscriptions - what Sony's latest financials could mean for PlayStation fans in the future

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