"Discord isn't going anywhere": Why did Xbox, PlayStation, and Steam all quietly surrender their social strategies?
…Fate of the Old Republic director won't use AI because he's "unimpressed"
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Top stories
Jobs Roundup: March 2026 | Lori Wright and Haiyan Zhang leave Microsoft Gaming
…Before joining Netflix, Huot was SVP of global gaming strategy at advertising agency Dentsu. She joined Dentsu in 2023 as VP of global gaming strategy. Huot previously worked at Warner Bros Entertainment…
Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative
…However, that strategy, marked later by the infamous "Everything is an Xbox" campaign, faced a lot of internal pushback and failed to reverse years of declining hardware revenue. Everything is an Xbox…
"We need to evolve" - Xbox CEO Asha Sharma shakes up video game division by bringing former AI leads into leadership roles
…While not an outright step back on generative AI as a whole, it does indicate a shift away from the established strategy. This is not the first big shift Sharma has initiated…
As an Xbox era ends, a new announcement suggests workers aren't taking any chances
…more Xbox workers are looking for protections in the face of some major shifts in strategy. Aftermath spotted that Double Fine had filed a petition to unionize with the National Labor Relations…
Asha Sharma Thought 'This Is An Xbox' Campaign Didn't Feel Like Xbox
…There are actions behind those words, and she didn’t feel that particular strategy reflected her vision for the Xbox brand. “Asha retired ‘This is an Xbox’ because it didn’t feel…
Notepad Newsletter
Notepad Notepad uncovers the secrets and strategy behind Microsoft’s era-defining bets on AI, gaming, and computing. Each week, The Verge’s Tom Warren will publish influential scoops, insightful interviews, and…
Matthew Ball joins Microsoft as Gaming Chief Strategy Officer — here’s how he could steer Xbox’s future
…Taking zero risks on new IP doesn't exactly seem like a great strategy either. Matthew Ball was previously head of strategy for Amazon Prime and was instrumental in putting it on…
Xbox teases Discord partnership as Game Pass flexibility expands
…This strategy aims to add value, address price concerns, and position Game Pass as a multi-platform hub for gaming and community engagement. 0:00 / --:-- Use left and right arrow keys to…
Microsoft ends Copilot AI on Xbox to help 'get the business back on track,' as new CEO simultaneously welcomes AI executives into the fold
A CNBC report says there's been a significant leadership shakeup at Microsoft's Xbox division, and if you're not a fan of AI then you might want to avert your…