"Discord isn't going anywhere": Why did Xbox, PlayStation, and Steam all quietly surrender their social strategies?
"Discord isn't going anywhere": Why did Xbox, PlayStation, and Steam all quietly surrender their social strategies?
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Top stories
Jobs Roundup: March 2026 | Lori Wright and Haiyan Zhang leave Microsoft Gaming
…Cisco Maldonado and Charlotte Cook have also joined Midwest as executive advisors to "support key areas of business strategy." Maldonado previously held senior leadership roles at NetEase Games, Bandai Namco, and DC…
Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative
…However, that strategy, marked later by the infamous "Everything is an Xbox" campaign, faced a lot of internal pushback and failed to reverse years of declining hardware revenue. Everything is an Xbox…
"We need to evolve" - Xbox CEO Asha Sharma shakes up video game division by bringing former AI leads into leadership roles
…for both Xbox consoles and mobile . While not an outright step back on generative AI as a whole, it does indicate a shift away from the established strategy. This is not the…
As an Xbox era ends, a new announcement suggests workers aren't taking any chances
…and has already made some sweeping changes, such as removing Call of Duty from Xbox Game Pass, lowering the price of that subscription service, canceling plans for a Gaming Copilot AI assistant…
Asha Sharma Thought 'This Is An Xbox' Campaign Didn't Feel Like Xbox
…There are actions behind those words, and she didn’t feel that particular strategy reflected her vision for the Xbox brand. “Asha retired ‘This is an Xbox’ because it didn’t feel…
Notepad Newsletter
Notepad Notepad uncovers the secrets and strategy behind Microsoft’s era-defining bets on AI, gaming, and computing. Each week, The Verge’s Tom Warren will publish influential scoops, insightful interviews, and…
Xbox pivots hard toward affordability and player choice in major 2026 reset
…Xbox is refocusing on affordability, personalization, and flexible pricing with a renewed brand identity, dropping Microsoft Gaming in favor of Xbox. Under new leadership, the strategy emphasizes accessible hardware, subscriptions, and digital…
Matthew Ball joins Microsoft as Gaming Chief Strategy Officer — here’s how he could steer Xbox’s future
…The rise of new technologies like AI and infinite-scale "metaversal" games like Roblox is creating chaos for traditional platforms. Converge this with tariffs chaos, rising costs as component shortages bite, and…
Microsoft ends Copilot AI on Xbox to help 'get the business back on track,' as new CEO simultaneously welcomes AI executives into the fold
A CNBC report says there's been a significant leadership shakeup at Microsoft's Xbox division, and if you're not a fan of AI then you might want to avert your…