…The partnership between Game Pass and Xbox strengthens Xbox as a PC brand, as Discord is the most commonly used communication app among gamers on the platform. With the new integration rolling…
…Whether Xbox makes any sort of change remains to be seen, as it could leave quite a bit of money on the table for Microsoft for the sake of brand rehabilitation. Do…
…Microsoft to invest more into Xbox than ever before, new CEO Asha Sharma tells employees Read more : Xbox hiring reputation manager to uplift gaming brand Asha retired 'This is an Xbox' because…
…The fact that Sharma reached out and invited him to talk about Xbox will go a long way to making the community believe in her efforts to restore the brand. It will…
…2 VIEW GALLERY - 2 IMAGES According to claims from known leaker KeplerL2 on NeoGAF , the upcoming Xbox, codenamed Project Helix, will feature zero GPU customization, marking a significant shift from previous Xbox…
…the brand. Many of these changes, like an all-caps rebrand of the word Xbox, are entirely superficial. But they at least seem to signal that a bigger, positive shift is coming…
…By shedding the corporate Microsoft Gaming label and refocusing on the core Xbox brand, Sharma appears to be keeping her word on the 'Return to Xbox' motto, prioritizing the company's current…
…For nearly 25 years now, Master Chief has been the poster boy for Xbox, with his green suit of armor and opaque helmet defining the brand almost as much as the X…
One of the biggest leadership shifts Microsoft and Xbox have seen in recent years came two months ago in February, with Phil Spencer stepping down as Microsoft Gaming CEO and CoreAI Product…
…It’s a big shift for the brand after years of expanding to other platforms, like PlayStation and TVs . On April 23, this company-wide memo from the two Xbox execs was…