…So, what changes are coming? For starters, Sharma and Booty said Microsoft Gaming will be rebranded as Xbox and begin reviewing its approach to platform exclusivity, windowing, and AI. The first point…
…Not to mention Game Pass all but gutted the revenue once offered by premium purchases. A lot of people tried out things on the service before walking away, and without making an…
…bottom that devalues games and trains players to not want to pay for them. Microsoft maintains that the service is profitable while outside critics wonder how subscription revenue alone can sustain a…
…Now, the division has rebranded itself from Microsoft Gaming to Xbox. Those are just words. It is PR to delight the core base. Nobody called it Microsoft Gaming anyway, just as nobody…
…The product text matched Valve's own previous descriptions, such as "Your games at your fingertips" and "All the inputs to play all the games on Steam, wherever Steam is." Read more…
…franchise revenues reach $10.58 billion as series rakes in a strong $800 million ahead of GTA 6 Red Dead Redemption 2 beats Wii Sports, becomes third best-selling video game of…
…Recent rumors suggest Intel is rebranding its next-gen PC gaming handheld chips, with the Arc G3 and Arc G3 Extreme set to be formally unveiled at Computex 2026 . Although these new…
…Epic Games chose to break App Store rules in 2020 - image credit: Epic Games You can also well imagine that they would never have noticed it if Epic Games hadn't…
…The Secret Contract Matthews ran Targeted Marketing Solutions, which rebranded to Imagitas, through the launch of the first mover’s guide website in 2001, until shortly after its sale to shipping solutions…
Microsoft Microsoft Gaming Xbox Xbox Series X/S By Rebekah Valentine Published May 5, 2026 | Comments ( 18 ) Xbox CEO Asha Sharma is shaking up the company’s gaming leadership, elevating several longtime…