…Under CEO Asha Sharma, Xbox is revitalizing its brand with a new logo, reverting from "Microsoft Gaming," and cutting Game Pass Ultimate to $22.99 monthly. Xbox aims to make Game Pass…
…This includes a return to the iconic green branding, the revival of the FanFest event, and ongoing overhauls to Xbox services such as Game Pass, Copilot AI, and other features within the…
…starting to see in the shift from Xbox to XBOX. It reflects a decision to be deliberate in how we show up for the players who care most about this brand .” As…
…Related Despite New CEO's Teasing, Xbox Insider Says Exclusives Are "Absolutely Not Happening" In recent years, Xbox has shifted to a more third-party approach with its titles. Even though Xbox…
…Microsoft Gaming officially changed back to Xbox as brand evolves under new CEO Read more : Xbox executives Asha Sharma and Matt Booty outline their plans for the future of Game Pass "It…
…CEO of Xbox, there has been an overhaul of the Xbox brand , with Sharma stating that Xbox is getting back to its roots and reestablishing itself as a gaming brand. 2 VIEW…
…Xbox's April Update brings awesome improvements to Xbox and PC Xbox Series X|S consoles and the Xbox on PC app just got big upgrades to customization and gameplay options. OG…
…What Xbox Will Need to Succeed in the Long-Term You may have noticed that I’ve referred to Xbox as a brand several times, and that’s because, for better or…
…The Return of Xbox: We discuss the major internal reorg as Microsoft Gaming officially rebrands back to simply "Xbox." From new @xbox.com emails to a leadership overhaul under Asha Sharma, the…
…As I noted when Xbox dropped a bunch of 25th-anniversary merch recently, Microsoft has already signaled a major "Return to Xbox" vibe shift by partnering with third-party sites like Culture…