Xbox Having "Very Big Discussions" About Exclusivity, It's Claimed
…Whether Xbox makes any sort of change remains to be seen, as it could leave quite a bit of money on the table for Microsoft for the sake of brand rehabilitation. Do…
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Top stories
Windows Central Podcast: A massive week for Windows and Xbox
1w agoFollowing Gears of War: E-Day's declaration of Xbox exclusivity, Halo: Campaign Evolved is already climbing PlayStation pre-order charts
1w agoXbox prioritizes Elder Scrolls VI, Fallout, and Halo in new strategy shift
1w agoXbox Users Are Scared For Their Favorite Studios As Layoffs Could Result In At Least One Closure
1w agoXbox's New CEO Punts Copilot AI on Console as Microsoft Reworks Gaming Strategy
…The fact that Sharma reached out and invited him to talk about Xbox will go a long way to making the community believe in her efforts to restore the brand. It will…
Microsoft confirms it nixed the 'This is an Xbox' campaign and is resetting how Xbox presents itself
…Microsoft to invest more into Xbox than ever before, new CEO Asha Sharma tells employees Read more : Xbox hiring reputation manager to uplift gaming brand Asha retired 'This is an Xbox' because…
Xbox Project Helix leak signals end to what made consoles unique
…2 VIEW GALLERY - 2 IMAGES According to claims from known leaker KeplerL2 on NeoGAF , the upcoming Xbox, codenamed Project Helix, will feature zero GPU customization, marking a significant shift from previous Xbox…
Xbox CEO admits Xbox 'isn't healthy' and exclusive titles hinge on brand success
…Xbox CEO Asha Sharma acknowledged the Xbox business is currently unhealthy and plans to introduce signature exclusive games like Gears of War: E-Day and Clockwork Revolution. If the brand improves, more…
Xbox and PlayStation have to prove they’re worth their new price tags
…the brand. Many of these changes, like an all-caps rebrand of the word Xbox, are entirely superficial. But they at least seem to signal that a bigger, positive shift is coming…
“It’s not dead” Arkane responds to Blade rumors and fans take notice
…will Blade be exclusive or not? Xbox has recently shifted back toward the belief that exclusives matter after spending the past couple of years diluting its brand identity through a broader multiplatform…
Halo Officially Enters A Brand-New Era
…For nearly 25 years now, Master Chief has been the poster boy for Xbox, with his green suit of armor and opaque helmet defining the brand almost as much as the X…
Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative
…By shedding the corporate Microsoft Gaming label and refocusing on the core Xbox brand, Sharma appears to be keeping her word on the 'Return to Xbox' motto, prioritizing the company's current…
XBOX shows off darkest Fable trailer yet and finally revealed its new release date
At the Xbox Games Showcase 2026 , the long-awaited Fable finally stepped into the spotlight with a brand-new story trailer. The footage gave us our darkest look yet at the whimsical…