Xbox Having "Very Big Discussions" About Exclusivity, It's Claimed
…Whether Xbox makes any sort of change remains to be seen, as it could leave quite a bit of money on the table for Microsoft for the sake of brand rehabilitation. Do…
…Whether Xbox makes any sort of change remains to be seen, as it could leave quite a bit of money on the table for Microsoft for the sake of brand rehabilitation. Do…
…The fact that Sharma reached out and invited him to talk about Xbox will go a long way to making the community believe in her efforts to restore the brand. It will…
…Microsoft to invest more into Xbox than ever before, new CEO Asha Sharma tells employees Read more : Xbox hiring reputation manager to uplift gaming brand Asha retired 'This is an Xbox' because…
…2 VIEW GALLERY - 2 IMAGES According to claims from known leaker KeplerL2 on NeoGAF , the upcoming Xbox, codenamed Project Helix, will feature zero GPU customization, marking a significant shift from previous Xbox…
…Xbox CEO Asha Sharma acknowledged the Xbox business is currently unhealthy and plans to introduce signature exclusive games like Gears of War: E-Day and Clockwork Revolution. If the brand improves, more…
…the brand. Many of these changes, like an all-caps rebrand of the word Xbox, are entirely superficial. But they at least seem to signal that a bigger, positive shift is coming…
…will Blade be exclusive or not? Xbox has recently shifted back toward the belief that exclusives matter after spending the past couple of years diluting its brand identity through a broader multiplatform…
…For nearly 25 years now, Master Chief has been the poster boy for Xbox, with his green suit of armor and opaque helmet defining the brand almost as much as the X…
…By shedding the corporate Microsoft Gaming label and refocusing on the core Xbox brand, Sharma appears to be keeping her word on the 'Return to Xbox' motto, prioritizing the company's current…
At the Xbox Games Showcase 2026 , the long-awaited Fable finally stepped into the spotlight with a brand-new story trailer. The footage gave us our darkest look yet at the whimsical…