…The campaign, which emphasized cloud gaming over hardware sales, faced criticism for discouraging Xbox product purchases. Sharma is now leading a brand reset with no replacement campaign announced yet. Microsoft's Xbox…
…Joost van Dreunen suggests Microsoft could lead gaming by integrating advertising to expand Game Pass and Xbox, as direct monetization limits growth. With acquisitions like Xandr and King, Microsoft may introduce ad…
…Microsoft's new Xbox CEO Asha Sharma plans significant investment to unify Xbox's platform, improve developer and gamer experiences, and accelerate product releases. The upcoming Project Helix aims to merge console…
…2 VIEW GALLERY - 2 IMAGES Guy Richards, director of ID@Xbox, revealed during the Digital Dragons Conference 2026 that the company is entering an era of unprecedented transformation. " We believe there's…
One of the biggest leadership shifts Microsoft and Xbox have seen in recent years came two months ago in February, with Phil Spencer stepping down as Microsoft Gaming CEO and CoreAI Product…
…Given that Sharma shifted to Xbox from being the president of Microsoft's CoreAI product, this is an unexpected move by the recently appointed executive. A few weeks ago, Microsoft confirmed plans…
…a product we can help shape directly with GitHub for Microsoft’s repos, workflows, security expectations, and engineering needs.” The transition away from Claude Code won’t be an easy one for…
…a brand-new benefits program built with some of the biggest names in gaming,” Discord product director Lu Zhang wrote on the company’s website on Monday. “We want to keep the…
…4 In the call with investors, Microsoft CFO Amy Hood says that the Xbox games division was still being impacted by impairment charges throughout Q3. These will directly impact profit. "Operating expenses…
…Since Asha Sharma became Xbox CEO, she has reversed the confusing "This Is An Xbox" campaign and is reconsidering Xbox exclusivity policies. Sharma aims to make careful, long-term decisions about exclusive…
