…Windows K2 represents a major culture shift, not just a few new features. Windows K2 will improve reliability, reduce bloat, and reduce bugs, assuming all goes to plan. It will also lower…
…We break down the new $22 Ultimate pricing and the strategic shift that moves Call of Duty from Day 1 to a Year 1 arrival on the service. Surface’s Identity Crisis…
…Xbox, on the other hand, stumbled through the marketing and rollout of the Kinect, a motion-tracking device that was positioned at the front of the console’s brand strategy despite underdelivering…
…This absence leads me to believe Microsoft is holding back for a massive, dedicated drop aligned with the brand's upcoming 25th anniversary. Interestingly, the press release mentions that the Xbox Game…
…Whether this new shift will pay off remains to be seen, hopefully sooner rather than later. Love Eurogamer.net? Make us a Preferred Source on Google and catch more of our coverage…
…on big shifts at the group. The first two included a finance lead aimed at "driving transformational initiatives with urgency," and Microsoft was also recently hiring an Xbox brand reputation manager . In…
…experience , the end of "Microsoft Gaming" in favor of Xbox, a huge manifesto for the brand's future , the introduction of a new Xbox Player Voice forum , and more. The most recent…
One of the biggest pieces of Xbox news we've gotten since Phil Spencer's retirement and Asha Sharma stepping up as the brand's new CEO in February was her decision…
…Similar News Stories New Halo sequel hints at major story shift for the franchise Halo Infinite's cancelled Tatanka battle royale would have been a 'game changer,' director says Halo art director…
…One consequence of this new direction is that many feel the lack of console exclusives devalues the Xbox brand and makes it difficult to justify purchasing an Xbox Series X |S over…