…As I noted when Xbox dropped a bunch of 25th-anniversary merch recently, Microsoft has already signaled a major "Return to Xbox" vibe shift by partnering with third-party sites like Culture…
…Nintendo is simply doing its own thing, but in the case of PlayStation and Xbox, it’s safe to say that exclusives might be coming back into fashion. Xbox Series X Brand…
Xbox boss Asha Sharma is carefully examining the memory crisis situation as the brand makes plans for Project Helix's launch in the future.
…cut for Xbox Game Pass , a range of improvements to the Xbox user experience , the end of "Microsoft Gaming" in favor of Xbox, a huge manifesto for the brand's future , the…
…on big shifts at the group. The first two included a finance lead aimed at "driving transformational initiatives with urgency," and Microsoft was also recently hiring an Xbox brand reputation manager . In…
…One consequence of this new direction is that many feel the lack of console exclusives devalues the Xbox brand and makes it difficult to justify purchasing an Xbox Series X |S over…
One of the biggest pieces of Xbox news we've gotten since Phil Spencer's retirement and Asha Sharma stepping up as the brand's new CEO in February was her decision…
…The departed Sarah Bond’s ‘Everything is an Xbox’ marketing campaign crashed and burned, only diluting the console’s iconic brand rather than expose it to larger and larger audiences. Now, Xbox…
…Thanks to recent filings accidentally published by the Brazilian telecommunications regulator, Anatel , a brand-new premium gamepad from Xbox is actually a reality. Yet, despite waiting years for a proper sequel to…
…We talked to a lot of game developers as we were building Xbox," Fries explained. "[It's] why we did what we did, which was shift into something that was much more…
