…How do you feel about Xbox's relationship with exclusive games? Do you think they're important for the brand's success, and do you want to see Microsoft return to them…
…Campaign Evolved coming to PS5. Xbox's iconic "mascot" is limited to Microsoft consoles and PC no more. It almost signalled a larger strategic shift, yet Gears of War: E-Day is…
…starting to see in the shift from Xbox to XBOX . It reflects a decision to be deliberate in how we show up for the players who care most about this brand." This…
…shift 2 VIEW GALLERY - 2 IMAGES Xbox enabling consumers to buy an XBOX console and pay it off over 24 months would mean you can get a brand new high-end XBOX…
…Recommended Videos The vibe shift was palpable, between saying all the right things about re-focusing on the brand and XBOX players, to decreasing the subscription price for Game Pass, to a…
…Xbox has received new branding and a lot of flowery language and promises already. Everyone from the biggest cynics to repeatedly-burned fans are wondering if Xbox is well and truly in…
…shifted to being the leading affiliate expert at the site, building relationships between TheGamer and global brands including Mattel, Funko, and The Pokemon Company. Sign in to your TheGamer account An Xbox…
…These changes follow Microsoft Gaming's announcement that it would revert to Xbox branding as part of a new mission statement . Sharma and CCO Matt Booty said, "the model that got us…
…head of Xbox - sorry, XBOX - has already brought about meaningful changes, and I think it's absolutely fair for her to make a shift in terms of how the brand thinks about…
…Xbox Could Change Its Mind About Exclusives All Over Again Sharma’s dedication to solidifying the Xbox brand was everywhere in last week’s showcase, especially the Xbox Series X limited edition…
