One of the biggest pieces of Xbox news we've gotten since Phil Spencer's retirement and Asha Sharma stepping up as the brand's new CEO in February was her decision…
…The departed Sarah Bond’s ‘Everything is an Xbox’ marketing campaign crashed and burned, only diluting the console’s iconic brand rather than expose it to larger and larger audiences. Now, Xbox…
…Thanks to recent filings accidentally published by the Brazilian telecommunications regulator, Anatel , a brand-new premium gamepad from Xbox is actually a reality. Yet, despite waiting years for a proper sequel to…
…We talked to a lot of game developers as we were building Xbox," Fries explained. "[It's] why we did what we did, which was shift into something that was much more…
…Xbox Mode Comes At The Right Time For Microsoft Xbox Mode's global release comes amid a time of great change for Microsoft and the Xbox brand. On April 21, Microsoft announced…
…developer GSC Game World. "The latest installment will include news on upcoming games from partners including Sega, GSC Game World and Owlcat Games, plus brand-new reveals, world premieres and Xbox Game…
…Whether this latest strategy shift hits its mark remains to be seen; we've seen so many from Xbox in the last decade, after all. About the author : With over two decades…
…see in the shift from Xbox to XBOX. It reflects a decision to be deliberate in how we show up for the players who care most about this brand.” My first reaction…
…2 VIEW GALLERY - 2 IMAGES The final form of the Xbox brand is almost here. Project Helix represents a plan that's been more than a decade in the making ; unifying Windows…
…2 VIEW GALLERY - 2 IMAGES Microsoft seeks to transform the Xbox brand in a new kind of modern revitalization of gaming. The company has made big moves like pulling Call of Duty…