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Are there now more ads on Amazon Prime Video than there used to be?

It would appear so, yes. Prime Video’s ad load has reportedly doubled over the past several months, from about 2 to 3.5 minutes per hour at launch to roughly 4 to 6 minutes an hour in 2025. For its part, Amazon says it is “focused” on “improving ad experiences rather than simply increasing the number of ads shown.”

Amazon Prime Video has ads now. Here's how to stop them

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techradar.com › televisions

I regret to inform you that the infuriating ads on your next TV upgrade are the reason it's escaped a price hike due to the memory crisis — TVs aren't immune from components shortages, but manufacturers had already switched to other way to make money from sets

…And because TV profit margins have been so low for several years anyway, that means they've been forced to find a different revenue stream: ads. So we've been experiencing a…

Jun 11, 2026 · Carrie Marshall

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