…shift and multiple waves of layoffs and game cancellations in favor of other ventures, Satya Nadella's clear message that Xbox is here to stay is most welcome, for both Xbox gaming…
…Soon, pricing and brand changes were already taking effect. Now, even more changes are hitting the leadership team at Xbox, as Sharma is bringing over big names from the CoreAI team. At…
…Where's the Xbox Series X|S stock and retail presence? Where's the actual Xbox product marketing? Where's regional and global product marketing? Xbox branding should show up on every…
…Sharma has spent her time at the front of the Xbox pecking order trying to get the brand back on track. Ultimately she landed on pulling an HBO shortly after Microsoft threw…
Xbox Copilot to be "winded down" on mobile and stop entirely on Xbox consoles. The move is framed as part of a broader “gamers first” shift at Xbox under CEO Asha Sharma…
…Science Fiction, Shooter, Multiplayer Next Xbox Is Back, But Can It Return To Its Former Glory? The future of Xbox is unclear, but the console brand is determined to make a comeback.
…It's hard to say definitively whether or not breaking exclusivity has been a boon or a bane for the Xbox brand as a whole, but the influx of higher-margin digital…
…The ever closer integration of Xbox and Windows, and the shift to making Xbox devices capable of playing PC games are clearly how Microsoft intends to pivot its console business and try…
…a juicy Stalker 2 expansion, a brand-new Serious Sam game, tantalising new Stranger Than Heaven details, a new one from Atomfall developer Rebellion, an Xbox release window for Hades 2 and…
…the Evercade Nexus is that it's launching with a brand-new cartridge courtesy of the company's collaboration with the Xbox studio Rare. The Banjo-Kazooie double-pack includes enhanced and…