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Are there now more ads on Amazon Prime Video than there used to be?

It would appear so, yes. Prime Video’s ad load has reportedly doubled over the past several months, from about 2 to 3.5 minutes per hour at launch to roughly 4 to 6 minutes an hour in 2025. For its part, Amazon says it is “focused” on “improving ad experiences rather than simply increasing the number of ads shown.”

Amazon Prime Video has ads now. Here's how to stop them

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