…on big shifts at the group. The first two included a finance lead aimed at "driving transformational initiatives with urgency," and Microsoft was also recently hiring an Xbox brand reputation manager . In…
…One consequence of this new direction is that many feel the lack of console exclusives devalues the Xbox brand and makes it difficult to justify purchasing an Xbox Series X |S over…
…Despite a marketing frenzy to bring back Xbox exclusives, consumers weren't convinced, but a debunked theory now seems to show the brand is committed. Xbox Founded November 15, 2001 Owner Microsoft…
…Now an editor, their focus has shifted to being the leading affiliate expert at the site, building relationships between TheGamer and global brands including Mattel, Funko, and The Pokemon Company. Sign in…
…E-Day to PS5 comes as Xbox has recently shifted its position with several of its games. Recent years have seen several of Microsoft's biggest first-party franchises releasing on PS5…
…end of 2025 that it would shift focus from live-service support to creating new games. That's for the better though, honestly. In 2024, Xbox even rebranded 343 to Halo Studios…
…Now an editor, their focus has shifted to being the leading affiliate expert at the site, building relationships between TheGamer and global brands including Mattel, Funko, and The Pokemon Company. Sign in…
…The departed Sarah Bond’s ‘Everything is an Xbox’ marketing campaign crashed and burned, only diluting the console’s iconic brand rather than expose it to larger and larger audiences. Now, Xbox…
…It seems like the shift back to console exclusives came just in time, as Gears of War will be keeping its association with the Xbox brand, and franchises like Halo and Fable…
…Thanks to recent filings accidentally published by the Brazilian telecommunications regulator, Anatel , a brand-new premium gamepad from Xbox is actually a reality. Yet, despite waiting years for a proper sequel to…