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What Is It Like To Handle The Bond Brand In 2026?

Your browser does not support the video tag. Amazon MGM is infamously protective of the Bond brand, and considering the film side of this on hiatus right now as the Daniel Craig era comes to an end and a new actor is picked to take on the role, all eyes fall on 007: First Light. It’s being taken very seriously, and in the run-up to release has been treated with the same reverence as Skyfall or Spectre as we’re exposed to the theme song, a new actor playing the character, and an overall experience I think is going to be the start of something much bigger. If it doesn’t feel like Bond from the o

"We Wanted To Make Something That We Enjoyed" - IO Interactive On Bringing James Bond Back To The World Of Video Games
eurogamer.net

Despite the next live-action James Bond's reported toils, 007: First Light dev says working with Amazon MGM has actually been "surprisingly straightforward"

… Since Amazon MGM purchased the rights to James Bond outright from long-time custodians Barbara Broccoli and Michael G Wilson in early 2025 Amazon having already owned 50 percent since its 2022 acquisition of MGM , very little progress has been made on bringing a new version of the character to the … …

Apr 30, 2026 · News by Chris Tapsell Deputy Editorial Director

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pcgamer.com › gaming-industry

'We have a great relationship with IO Interactive,' Amazon says, but it won't commit to bringing the studio back for future Bond games

I was a bit surprised yesterday when Amazon Gaming general manager Jeff Gattis said that following the success of 007 First Light , sequels will be " done by MGM and, theoretically, by Amazon Game Studios," suggesting that First Light developer IO Interactive may find itself relieved of its Bond bu… …

Jun 4, 2026 · Andy Chalk
eurogamer.net

Playing 007: First Light makes me wonder if it's actually possible to nail James Bond - but developer IOI has made a cracking attempt

… For much more on 007: First Light, we also spoke to Poulsen about IO Interactive's decision to not use generative AI in the making of the game , plus detail on how it's been "surprisingly straightforward" developing 007: First Light when Amazon MGM hasn't settled on their own , and of course the bu…

Apr 30, 2026 · Preview by Chris Tapsell Editor-in-Chief