Microsoft unveils plan for Project Helix and what fans can expect out the new Xbox
… Xbox aims to become a global platform where players can access their games, identity, and social connections across any device. …
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Xbox Is Reportedly Considering A "Range Of Options" For Exclusives, But Isn't Ready For A Change Yet
… The future of Xbox is unclear, but the console brand is determined to make a comeback. …
Xbox reveals new boot-up sound for the first time in years, releases next week
… Since taking over earlier this year, Sharma has overseen sweeping changes across the division , including the return to the " We Are Xbox " branding, Project Helix announcements, Game Pass pricing changes, and a renewed focus on console identity after a tragic marketing campaign that left Xbox fans… …
Call of Duty 2026 Reportedly Coming to a Surprising Platform
Michael Brandon Ingram May 3, 2026, 7:54 PM EDT Michael Ingram is a Senior Contributor from the United States of America. …
Skate’s Nike SB Event Has Style But Not Much Substance
… A Big Brand, But A Small Impact On paper, this is a meaningful collaboration. Nike SB is a brand embedded in skateboarding’s identity, and has been for decades. …
Matthew Ball joins Microsoft as Gaming Chief Strategy Officer — here’s how he could steer Xbox’s future
… He could find that the amount of brand damage Xbox is doing to itself by putting icons like Master Chief on competitor platforms simply isn't worth that 7.4% maximum attach rate. …
Microsoft Gaming officially changed back to Xbox as brand evolves under new CEO
… Read more : Microsoft to invest more into Xbox than ever before, new CEO Asha Sharma tells employees Read more : New Xbox CEO looking at 'lifetime value' of the brand, is focused on the long road approach Read more : Microsoft's new Xbox boss says 'soulless AI slop' has no place in its ecosystem "X… …
'We are Xbox': New leadership further pledges to bring brand back to its previous glory
… Scott Duwe Senior Staff Writer | Apr 23, 2026 2:47 pm Image via Xbox A new statement from Xbox leadership is pledging a re-focus on the big gaming brand itself, and that means a “rebrand” back to where it started. …
Xbox's New Boss Outlines Her Big Plan To Fix A Broken Brand
… Console is core but it’s no longer enough Where does this leave Xbox, a console turned multi-device platform whose meaning has been diluted by constant strategy pivots and a recent shift from exclusives to multiplatform releases that makes Microsoft feel more like a third-party publisher than one o… …
Surprise Halo Infinite Update Adds Brand-New Game Mode
… There are two maps made in Halo Infinite 's Forge , Munera Platform H6 and Munera Platform W4, that players can play on. …