… It’s another sign to Xbox fans that Sharma is serious about making the Xbox brand a real competitor in the gaming space after quietly fading into the background over the last two console generations. The timing is fortuitous, as a new console generation is the perfect time to reset expectations. …
… What do you think of these adjustments to the Xbox dashboard UI across console, PC, handhelds, and Cloud Gaming ? …
Microsoft isn't great when it comes to branding. …
… Together with Windows, Xbox is taking everything we've learned about building a world-class operating system for gaming and continuing to evolve the experiences that meet players where and how they choose to play." As for Project Helix, Microsoft has said that the console will be very premium, that… …
… New Xbox boss Asha Sharma has pushed for engineering teams to work on highly requested features like disabling Quick Resume and the custom colors, my colleague Tom Warren has reported. Sharma has also cut the price of Game Pass and scrapped the Microsoft Gaming branding in favor of Xbox.
… It clearly seems to be working, and it looks like the branding team is not yet done. Xbox Is Working On Dynamic Backgrounds While dynamic backgrounds for the UI of consoles don't really add any value besides looking good, fans have been wondering why the Xbox Series X and S never got them. …
… In May, the publisher revamped its Series X UI so that every element, from the boot up to the achievement badges, screamed Xbox in its branding. Two days later, Microsoft updated its internal branding from Xbox to XBOX. …
… Additionally, you can now pin up to three games from your Jump back in and Most Recent lists of games, making it easier to quickly start playing your current favorites without having to dig through your library a bit. …
… The company is dropping the Microsoft Gaming identity and returning fully to Xbox branding, while outlining a vision that spans console, PC, cloud, and mobile as a single connected ecosystem. …
… She instructed Xbox engineering teams to work on highly requested features in early March, including a cleaner Xbox guide and custom colors across the UI. This delighted fans that had been waiting years to disable Quick Resume on a per-game basis. …