Xbox adds Matthew Ball and Scott Van Vliet
Business News Xbox adds Matthew Ball and Scott Van Vliet to leadership team Industry analyst Matthew Ball will be the new chief strategy officer, and Van Vliet will be the next CTO. …
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Top stories
Xbox CEO Asha Sharma kills Copilot for Gaming — overhauls leadership with CoreAI veterans
… Sharma also unveiled a broad leadership overhaul, bringing in four senior executives from her former CoreAI engineering group at Microsoft , according to an internal memo reported by CNBC . …
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Jobs Roundup: March 2026 | Lori Wright and Haiyan Zhang leave Microsoft Gaming
… Cisco Maldonado and Charlotte Cook have also joined Midwest as executive advisors to "support key areas of business strategy." Maldonado previously held senior leadership roles at NetEase Games, Bandai Namco, and DC Comics/Warner Bros, while Cook was global commercial director at Team17. …
"We need to evolve" - Xbox CEO Asha Sharma shakes up video game division by bringing former AI leads into leadership roles
… While not an outright step back on generative AI as a whole, it does indicate a shift away from the established strategy. …
Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
… " Xbox comms and marketing teams as well as Xbox Leadership, Social Media, Public Affairs and engineering teams to drive storytelling to protect and elevate the Xbox brand. …
Xbox announces hire of veteran analyst Matthew Ball as chief strategy officer, and AI and Amazon veteran as CTO
Xbox CEO Asha Sharma has made further changes to the brand's leadership team , appointing industry analyst Matthew Ball as chief strategy officer and Scott Van Vliet as chief technology officer. …
As an Xbox era ends, a new announcement suggests workers aren't taking any chances
… This unionization process comes just a couple of months after Asha Sharma took over as the new CEO of Xbox , suggesting that more Xbox workers are looking for protections in the face of some major shifts in strategy. …
Xbox Taps Your Favorite Gaming Chart Guy To Save Its Console
… Asha Sharma announced that the venture capital analyst is joining her executive leadership team, with a focus on revitalizing Xbox’s hardware fortunes on the eve of Project Helix’s next-gen rollout . “Matthew has been partnering with us on strategy since day 10 and will officially start this month,… …
Microsoft's Xbox CEO Asha Sharma appoints new leaders at Xbox, including analyst Matthew Ball
… The most recent of these was an Xbox leadership overhaul that saw Sharma bring several of her former colleagues from Microsoft CoreAI and Instacart into the fold to serve the goal of creating "a platform that is affordable, personal, and open," achieved "by staying close to the work and the people … …