… The move comes as part of a continued business shift for Xbox under Sharma's leadership, which looks to "retire features that don't align with where we're headed." The announcement came on a day of shakeups for the Xbox brand. …
A CNBC report says there's been a significant leadership shakeup at Microsoft's Xbox division, and if you're not a fan of AI then you might want to avert your eyes. …
Microsoft Microsoft Gaming Xbox Xbox Series X/S By Rebekah Valentine Published May 5, 2026 | Comments 18 Xbox CEO Asha Sharma is shaking up the company’s gaming leadership, elevating several longtime Xbox employees into new roles and bringing in a number of new faces from outside gaming, including … …
… Now, even more changes are hitting the leadership team at Xbox, as Sharma is bringing over big names from the CoreAI team. …
… Xbox retires ‘This Is An Xbox’ marketing campaign Following the big leadership shakeup earlier this year, Xbox is quietly discontinuing its “This is an Xbox” marketing campaign. …
… You May Also Like Microsoft Kills The Copilot AI For Xbox Nobody Wanted CEO Asha Sharma said the unpopular AI tool doesn't 'align' with the gaming platform's mission By Ethan Gach Published May 5, 2026 New Xbox Boss Continues Big Shakeup With Leadership Changes: ‘We Need To Evolve How We Work’ Asha…
… You May Also Like New Xbox Boss Continues Big Shakeup With Leadership Changes: ‘We Need To Evolve How We Work’ Asha Sharma is 'bringing in new leaders with consumer and technical expertise we do not yet have' By Rebekah Valentine Published May 5, 2026 Microsoft Finally ‘Actively Investigating’ Why …
… Lastly, in a recent memo, she also commented on her recent shakeup of Xbox leadership that saw her promote veteran employees and bring many of her colleagues from Microsoft's CoreAI team into the fold. …
… For two, the leadership shakeup Sharma referenced in her post today saw several AI bigwigs get beamed up to the Xbox mothership ; it is highly unlikely that they will make good decisions. …
… You May Also Like New Xbox Boss Continues Big Shakeup With Leadership Changes: ‘We Need To Evolve How We Work’ Asha Sharma is 'bringing in new leaders with consumer and technical expertise we do not yet have' By Rebekah Valentine Published May 5, 2026 Xbox’s Best Feature In Years Just Got A Huge Fi…