Filtered by topic: Take-Two Interactive Clear ✕
… " We should expect " a very significant broad based marketing campaign that reflects where audiences and attention is today. " That marketing will be different from GTA 5 marketing, as " 13 years ago we were still buying network television. …
… 22, and we expect that the GTA 6 marketing machine will be running at peak capacity by that time. …
… A Marketing Deal Between Sony and Take-Two Could Impact GTA 6 With GTA 6 marketing starting up later in the summer , Take-Two may already have a partner for its campaign push. …
… " The vague wording is classic Take-Two, aligning with the company's long-standing approach of avoiding extended marketing cycles in favor of shorter, high-impact campaigns closer to launch. …
… "We especially value them when they provide marketing opportunities for us. We understand that there's a value in the marketing that third-party retailers can provide, and that would intersect with how much they charge us for access to their consumers. …
… A big new trailer dropping in late May seems like a perfect way to start the marketing blitz as we enter the home stretch. …
… Zelnick has been a CEO for over 35 years and at Take-Two for 19; he is not going to reveal anything that will upset the share price or the marketing plan. The best I can get from him is an admission that the marketing plan exists, despite the game arguably not needing one. …
… With marketing ramping up, fans should start to feel confidence in the November release date. …
… You May Also Like Grand Theft Auto 6 Pre-Orders May Go Live On Monday, Thanks To Best Buy Slip-Up Fans are so unbearably desperate for any GTA 6 news that they've pre-ordered hype for the pre-orders By Lewis Parker Published May 14, 2026 One GTA 6 Fan Is So Obsessed They’re Tracking Foot Traffic At…
… During the call, Take-Two CEO, Strauss Zelnick, also reaffirmed that Grand Theft Auto 6 is still planned to release on November 19th, and marketing is due to ramp up this summer, although Take-Two says it will be handling marketing a little differently this time around compared to GTA V. …