… But, unlike Threads, these chats take place in their own Meta AI chat and are only visible to the person asking Meta AI to weigh in, not the entire group. Elsewhere, the new Spark model is also powering a new in-app version of Live AI in the Meta AI app. …
… Meta announced these new features just after it started publicly testing a Grok-style Meta AI chatbot feature on Threads . It quickly faced a backlash from Threads users who don't want to have anything to do with Meta AI and found that there was no way to block the @meta.ai account on the platform.
… It launched a new AI model called Muse Spark in April, which it said it would bring to its apps and services, and now, it’s showing up on Threads with the new Meta AI account. …
… Since then, WhatsApp has added features like AI-powered summaries of messages that use this architecture. Newton-Rex said Meta used smaller models to power its previous features, but the new incognito chat uses its latest Muse Spark model , which was released last month. …
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… The idea behind the plans aimed at consumers is to provide additional features for power users who want more from their social apps. …
… Artificial Analysis, an AI benchmarking company that got early access to Muse Spark, said on social media that the new model is one of the best it has tested. “Muse Spark scores 52 on the Artificial Analysis Intelligence Index, placing it within the top 5 models we have benchmarked,” the company sa… …
… According to Meta, the new labels are an effort to "raise the bar on AI transparency on Instagram." And the language in the new labels is notably more explicit than Meta's " AI info " badges, which indicate that a given post "may" have been created or edited with an AI tool. …
Threads users are pissed they can't block Meta's new AI chatbot By Karissa Bell May 12, 2026 2:04 pm EST Earlier today, Meta announced that it was testing a new Meta AI chatbot for Threads that would function a lot like Grok on X. …