Meta launches paid WhatsApp, Facebook, and Instagram tiers, more subscriptions to come
After months of testing, Meta just launched paid subscription tiers for WhatsApp, Instagram, and Facebook. …
For now, a paid tier is optional, not required. Plus and Meta One subscriptions are mostly made for users who want more control and expanded features, especially influencers and businesses. Paid subscribers will be able to add features similar to the ad options Meta has used in the past, including the ability to spotlight a Story for additional views, extend Stories by another 24 hours, add custom reactions like Super Hearts, make additional pinned chats in WhatsApp and more. Other Plus features are more data-oriented, such as the ability to see how many people have rewatched a Story or Reel
Meta Puts Perks Behind Paywalls: New Subscription Tiers Across Facebook, Instagram, WhatsAppAfter months of testing, Meta just launched paid subscription tiers for WhatsApp, Instagram, and Facebook. …
… For now, the new paid subscriptions don't replace or eliminate the existing Meta Verified program, a separate subscription for creators and businesses that provides benefits like enhanced support and protection against impersonation, with tiers ranging from $15 to $500 per month. …
… Earlier this year, reporting indicated that Facebook, Instagram, and WhatsApp were all getting paid subscription tiers soon. We saw the first tests of an Instagram paid tier last month, and now WhatsApp appears next. …
… 2 VIEW GALLERY - 2 IMAGES It appears Meta is testing a new paid subscription tier for Instagram called " Instagram Plus, " with social media consultant Matt Navarra showing off the subscription's offerings in a screenshot posted on Threads . …
WhatsApp Plus Lands on iPhone With Custom Themes, Icons, and More Monday May 11, 2026 2:41 am PDT by Tim Hardwick WhatsApp has started rolling out its paid WhatsApp Plus subscription to iOS, following beta testing of the new personalization-focused tier amongst a small group of users, reports WABet… …
… Last month, the company finally rolled out paid subscription tiers for WhatsApp and other Meta social platforms after months of testing. …
… In other Instagram news, Meta recently announced it’s testing a paid tier that comes with a few extra benefits. I’m glad that comment edits haven’t been tied to that paid subscription. …
… The announcement comes two days after OpenAI said that it was starting to roll out ads for ChatGPT users who don't have a paid subscription, or who use the most affordable Go plan. …
… WhatsApp Testing Paid 'Plus' Subscription Tier – Here's What's Included WhatsApp has started testing a paid subscription tier called WhatsApp Plus, which adds a set of personalization options on top of the standard messaging experience, according to WABetaInfo. …
… "Whatsapp to Drop Subscription Fee" . The Wall Street Journal . Archived from the original on January 18, 2016 . Retrieved January 18, 2016 . ^ "Finally! Whatsapp removes $1 annual subscription fee" . …