Amazon Prime Day

A lot. Last year, Prime Day featured over 100,000 deals, and while many of them were small discounts on tiny products, there were also a ton of great deals on those larger items mentioned above. The biggest deals will be on TVs, laptops, e-bikes and vacuums (especially robo vacs), as well as power stations and grills for the outdoors. For 2026, Amazon's announcement is already teasing early deals with up to 65% off Amazon devices and on books, Audible and Prime Video. So, that's a good place to start. We'll also be rounding up our picks for the best early deals as they drop, so you're not wadi

This will be the first time in a while that Amazon is holding its summer Prime Day event so early. Prime Day has traditionally been held in July, but will officially kick off on June 23 this year. However, this wouldn't be the first shift we've seen. In 2020, it was pushed to October due to COVID-19; in the following year, the event took place in June. In 2022, the retailer had events in both July and October.

Amazon Prime Day 2026 will kick off on June 23rd and will last through June 26th. That’s four whole days of sales, deals, and discounts for Prime members. Some of those deals may also be available to non-Prime members, but there’s no guarantee. If you want to ensure you’ll have full access, sign up for a free 30-day trial of Prime ahead of the event.

Amazon came up with Prime Day in 2015 to celebrate the company’s 20th anniversary, to reward loyal Prime subscribers, and to entice more people to sign up as Prime members themselves. Last year, we saw two different Prime Day events: the main one in July (four days) and another one in October (two days). That’s been the case every since 2022. Here’s a look back at the last several years of Prime Days and when they went live: 2025: July 8–11 and October 7–8 2024: July 16–17 and October 8–9 2023: July 11–12 and October 10–11 2022: July 12–13 and October 11–12 2021: June 21–22 2020: October