Amazon

Amazon Prime Day 2026 officially kicks off on Tuesday, June 23, and runs through Friday, June 26. While Amazon’s massive summer shopping event has traditionally been held in July, this year marks a shift to an earlier, expanded four-day format. Prime members can access exclusive deals on the Amazon Shopping app and website starting at 12:01 a.m. PT on June 23, with early savings and limited-time offers available leading up to the main event.

This means that Prime Day is a four-day event, but we recommend shopping on the opening day to grab the top sleep deals before they sell out fast.

When choosing a mattress on Amazon (especially during Prime Day), you'll likely be bombarded with ultra-cheap deals that can seem too good to be true — and that'd because they often are. So, when looking for a mattress on Amazon, choose a mattress thickness that's over 20cm (8") tall, as anything thinner will be totally unsupportive. We usually recommend 23cm (or 10") and above for most adult sleepers. Look out for the green "Customers usually keep this item" badge, which is a good sign that the mattress is of decent quality. Also, take a look at customer ratings and reviews, especially if the

A lot. Last year, Prime Day featured over 100,000 deals, and while many were small discounts on tiny products, there were also a ton of great deals on the larger items mentioned above. The biggest deals will be on TVs, laptops, e-bikes and vacuums (especially robo vacs), as well as power stations and grills for the outdoors. For 2026, Amazon's announcement is already teasing early deals with up to 65% off Amazon devices and on books, Audible and Prime Video. So, that's a good place to start. We'll also be rounding up our picks for the best early deals as they drop, so you're not wading through