Apple

If the broader hardware lineup ships, OpenAI will be a direct competitor to Apple across several product categories. Apple is rumored to be developing smart glasses, AirPods with cameras, an AI pendant, and a smart home hub with enhanced Siri capabilities. On the day Kuo published his initial report, Altman posted on X that it "feels like a good time to seriously rethink how operating systems and user interfaces are designed." Tag: OpenAI

The $3,500 Vision Pro is prohibitively expensive for many consumers, and reviews have made it clear that it is a device that does not easily fit in to an existing workflow for most people. Some users have even regretted purchasing the headset. The Vision Pro is great for watching movies, viewing 3D videos, and using as a display for a Mac. At over 1.3 pounds, the Vision Pro is heavy and fatigue can set in quickly, but Apple improved comfort with the Dual Knit Band that launched alongside the M5 chip. There is also an external battery pack to contend with, and the headset is not easy to trav

The phone represents a notable reversal in OpenAI's publicly stated strategy. The company's hardware ambitions had previously been described as centered on non-phone form factors developed with former Apple design chief Jony Ive, whose startup io Products OpenAI acquired for $6.5 billion in May 2025. Ive and CEO Sam Altman had specifically said they did not want to build a device with a screen, with Altman describing a prototype to employees as "the coolest piece of technology that the world will have ever seen." The first product from that collaboration was delayed out of 2026 and has since b