Apple is signaling that price increases across its product line are becoming unavoidable. Tim Cook said this week that higher prices are coming soon, though he did not say which products would be affected or when the increases would land. The pressure point is the ongoing shortage of memory and storage components, which is squeezing Apple alongside the rest of the tech industry.
wired.com
Buying a Used iPhone Makes More Sense Than Ever
Starting this fall, older iPhones will last longer than ever. Some Apple products will be more expensive. And while buying used—or holding onto your own…
wired.com
high-tier
2026-06-21
View full article →
That cost pressure is arriving at a time when Apple is also pushing more value into its earbuds. AirPods Pro 3 now bundle health monitoring, translation, hearing-aid functionality, heart-rate sensing, and hearing protection features that make them far more than basic headphones. Amazon is discounting them to $169, their lowest price ever, while Apple is still selling them at full price.
kotaku.com
AirPods Pro 3 Just Lost Their Premium Price Tag for Amazon Prime Day While Apple Keeps Them at Full Price - Kotaku
By Mike Fazioli Published June 21, 2026 We can pretty much guarantee that the AirPods Pro 3 will be a prominent part of Prime Day…
kotaku.com
standard-tier
2026-06-21
View full article →
The broader picture is a company facing a tougher bill of materials environment just as consumers are being nudged toward buying used or holding onto older iPhones longer. Wired says older iPhones will last longer than ever starting this fall, and that buying used has “never made more sense” as more Apple products get more expensive. For Apple, the immediate story is not a sleek hardware future — it is a tighter pricing environment.
wired.com
Buying a Used iPhone Makes More Sense Than Ever
Starting this fall, older iPhones will last longer than ever. Some Apple products will be more expensive. And while buying used—or holding onto your own…
wired.com
high-tier
2026-06-21
View full article →