MacBook

Steady leaks since the initial report have added credence that MacBook Ultra was coming. But when? The company has reportedly settled on on a launch some time in the second half of 2026, likely near the end of the year, according to two key sources. Bloomberg's Gurman has gone back and forth, most recently saying that the MacBook Ultra would arrive "late this year and early next year," according to his report from Friday. That jibes with a separate leak from analyst Ming-Chi Kuo, who said last year that a touch display MacBook Pro would "enter mass production by late 2026."  That means that th

The answer could be linked to how the M7 will focus more on bringing improved on-device AI performance to the table. According to the previous report, the unified memory bandwidth of the Apple Silicon is 240GB/s, making it 56 percent higher than the M5’s and pretty much necessary for running local LLMs. We can also assume that the M7 will be outfitted with a bigger Neural Engine, with the possibility that the base MacBook Pro is configurable beyond the 32GB unified memory threshold of previous models. Of course, all of the unanswered mysteries will be unlocked in the first half of next year, s

Michael M. Santiago/Getty Images Apple only recently refreshed its MacBook and iPad lineups earlier this year with the additions of the new products like MacBook Neo, MacBook Air with M5, MacBook Pro with M5 Pro and Max and the iPad Air with M4. However, we're expecting Apple to reveal next-gen iPhones and Apple Watches this fall during its annual hardware event in the fall. Smartphones and smartwatches aren't exempt from being affected by the chip shortages, so it's more likely that Apple is planning to bump up prices when introducing the expected iPhone 18 series and the potential Apple Watc

Even if higher input costs justified some of Apple's recent price increases, the markups go well beyond simply covering expenses. Take the entry-level MacBook Neo, marketed as an affordable option for students, which saw a $100 price jump just months after its launch, despite no meaningful improvements in hardware features or functionality. As my colleague Matt Elliot pointed out, Apple seems to be using the widely reported memory shortage as a convenient cover to raise the Neo's price. In reality, the company exhausted its initial supply of surplus smartphone processors for its budget laptop