Sega

TecToy still markets the Master System to two core groups: nostalgic adults who grew up with Sega — which is basically any older gamer in the country — and families buying their kids a first console. But what makes this more than a niche retro product is what it still represents—for both. The Master System was many Brazilians’ first introduction to home gaming. But the circumstances around that mattered. Brazil’s economic structure in the late '80s and early '90s didn’t just limit access—it defined how gaming culture formed. High import taxes and restrictive trade policies made consoles scarce