Snap Inc.

With the price of the Snap glasses rumored to be more than $2,000, we wanted to ask you how much you'd pay for the new specs.

It's not a foregone conclusion that Speigel will reveal the new Snap Specs today, but the timing would line up nicely. Last year at AWE 2025, Spiegel talked up Snap's 5th-generation standalone AR glasses and announced that the company had plans for a consumer model called "Specs" in 2026. Spiegel promised this consumer version of the wearable would be lighter with a smaller-form-factor. He said they would have "a fraction of the weight, with a ton more capability." If Speigel doesn't reveal any hardware today, he could spend time talking about how the company is pushing forward with what it ca

You might think $2,000 is an absurd price for glasses, which tend to cost anywhere from $300 to $800. But it's right in the range of high-end mixed reality headsets such as the Samsung Galaxy XR ($1,900) and Apple Vision Pro ($3,500). Unlike those headsets -- or smart glasses from Google and Meta -- Spiegel thinks Snap's Specs can go it on their own, with a bespoke OS and no need for a phone. Snap's been working toward this goal for years, but Spiegel sees recent advances as helping make it possible now: battery life, for one. And size. The new Specs are still big and relatively heavy. They co

Part of Snap's Specs announcement included a new global campaign the company calls Specs Visionary. It involves celebrities like Jack Harlow, Imogen Heap, Kaia Gerber, Hoyeon and Jimmy Butler "exploring how Specs can unlcok new forms of creativity, expression, learning, and play." What that entails was left vague and Snap promised more information later this year. However, it also gives us a small look at how these AR glasses look on person. Notably, compared to the developer glasses we tried, the Specs do look much slimmer, especially around the lenses. However, I recall the arms of the glass