Summer Game Fest

The Xbox Games Showcase airs Sunday, June 7, at 10 am Pacific. You can check this full list of timezone conversions for calculating what time that is in your region, but here are a few for quick reference: 10 am PDT, June 5 (Los Angeles)1 pm EDT (New York)2 pm ART (Buenos Aires)6 pm BST (London)7 pm CEST (Berlin)3 am AEST, June 6 (Sydney) While Xbox hasn't confirmed today's exact runtime, previous Xbox livestreams were around two hours long. Developer Directs, like today's Gears feature, are included in that and average around 45 minutes long.

However, while I think the combat looks heavy and very tactical, and the cover system looks like a real game-changer that I expect a few other dev teams might steal in the future, I’m not convinced that what Crossfire is doing is going to be easy to market. At a glance, Crossfire does look like another military shooter.  In this era of the internet, which is built on short clips and videos, that could be a problem for getting people to pay attention, even if it has a wildly innovative cover system. It took around 10 minutes of watching them show off the tech and explain it to me before I reall