Nintendo Switch

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There are mixed messages surrounding how the Nintendo Switch 2 is performing. We know it had a record-breaking console launch, which caused Nintendo to raise its projections. And there have been numerous hit games on the platform. Switch 2 exclusive Pokémon Pokopia arrived earlier this month and sold 2.2 million copies in under a week. But then came our report earlier this year, which revealed that Switch 2 (outside of Japan), had a relatively soft Christmas. Nintendo confirmed this, revealing that international sales were “somewhat weaker than expected” in recent financial comments. And this

Not necessarily, because there are flaws in comparing the launch of Switch 2 to the Switch 1. Switch 2 was well supplied from day one, which led to a record-breaking first few months on the market. By comparison, Switch 1 was not well supplied at launch. As a result, Switch 1 sales were more spread out across that first year as more stock came to retail, while Switch 2 sales were more front-loaded. The launch line-up for Switch 2 is also noticeably weaker, certainly compared with the first Switch. During Christmas 2017, Nintendo launched the smash hit Super Mario Odyssey. There was no such com

Japan is Nintendo’s strongest territory. The company had developed a lower-price model for the market, and the games that have come to Switch 2, such as Pokémon and Kirby, are strong performers in Japan.