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Multiple outlets report YouTube is increasing visibility of AI content disclosures by automatically labeling AI-generated videos. In parallel, YouTube is expanding user control of what appears on the homepage with a new customizable “custom feed” feature driven by AI.

8.2 Activity score steady · 3d
13.5 Peak score 3d window
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13 Sources · 18 signals
Last updated · next ~10:00
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Key Takeaway YouTube is rolling out more prominent, automatic labels for AI-generated videos while also adding an AI-assisted custom feed on the home page.
AI summary · grounded in cited sources
AI disclosure labels Custom YouTube feed AI-driven recommendations
Neutral 55/100
AI Brief

YouTube is rolling out more prominent, automatic labels for AI-generated videos while also adding an AI-assisted custom feed on the home page.

Multiple outlets report YouTube is increasing visibility of AI content disclosures by automatically labeling AI-generated videos. In parallel, YouTube is expanding user control of what appears on the homepage with a new customizable “custom feed” feature driven by AI.

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Top 5 signals · YouTube is rolling out more prominent, automatic labels

Broader YouTube coverage

Other YouTube activity — not part of the “YouTube is rolling out more prominent, automatic labels” story

Briefing Findings · YouTube is rolling out more prominent, automatic labels

Story-specific findings extracted from this briefing's coverage. Fast Facts in the sidebar holds the canonical reference data (CEO, founded, ticker).

Auto labeling YouTube will automatically label AI-generated videos.
Label placement AI-generated content disclosure labels will be more prominent, with examples shown zoomed in.
Custom feed feature YouTube will let users ask AI to make a custom video feed for the home page.

What to Watch

  • Check YouTube home page settings for a new “custom feed” option and try prompting it about specific topics. 9to5Google
  • Watch for the updated AI disclosure label styling and placement on AI-generated videos in your subscriptions and feed. HN

What Changed

  • YouTube will let you ask AI to make a custom video feed The Verge
  • YouTube will automatically label AI videos soon blog.youtube
  • YouTube Will Now Automatically Label AI Videos Even When Creators Don't blog.youtube
  • YouTube to automatically label AI-generated videos blog.youtube
Source-backed brief 5 articles across 5 publications · brief is source backed Show all sources

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9to5Google 5 articles

Tracking: Spotify resurrects YouTube Clips to let you share podcast segments as a link / YouTube adds ‘custom feed’ to home page, just in case the search bar is too boring for you

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Videos

Topic-matched media from the channels we track

People also ask

Common questions on YouTube, surfaced from across the indexed web.

How to use YouTube’s AI likeness detection feature?

YouTube notes that AI likeness detection will roll out to all users 18 and above “gradually over the next few weeks.” Once it is available, you’ll be able to use it by following these steps in YouTube Studio from your computer: From the left menu, select Content detection > Likeness > Start now. Give YouTube permission to use likeness detection technology. Take a few minutes to complete a one-time verification process.

YouTube will now help you catch AI clones of yourself on the platform
Can I watch the 'The Secret of Skinwalker' S7 for free?

Lucky viewers in the U.S. can watch for with the YouTube TV 21-day free trial and tune into the "The Secret of Skinwalker Ranch" season 7 premiere without paying a penny. Cancel before the free trial ends and you won't pay a thing. More details below – including how to access YouTube TV's free trial from anywhere.

How to watch "The Secret of Skinwalker Ranch" season 7 online from anywhere
How does it work?

Of all places, I was pretty surprised when YouTube Shorts was the answer to my rose-growing wishes. After inheriting the rose bush I have in my garden when we moved into our new home last fall, I've been eager to make sure I'm doing it (and the garden) justice. And as our first summer with roses looms, I've been on the lookout for affordable gardening tips to help the cause. And then @EdenMakers video came across my feed. In it, she explains to her over 100k followers that roses love tea. She says: "I have a job for my tea bag," as she proceeds to toss it into the soil under her rose bush and

This cheap garden hack will help your roses grow — and all you need is a few old tea bags
Why is Google adding vertical video to Google TV?

Adding Google Shorts to your homescreen is part of Google's wider mission to keep you inside its ecosystem and watching its ads. At the moment, the homescreen recommendations are for movies and shows, often sending you other services; by adding YouTube Shorts to the mix, you might potentially watch lots of videos from Google's own services, each with ads. Vertical video isn't the only addition coming to Google TV. As of today, if you're a US owner of a TCL TV with Gemini (such as the TCL QM8K) you can access more generative AI tools in the form of the Nano Banana and Veo apps, for generating i

Google TV will start pushing vertical-video YouTube Shorts right on your homescreen — as if we aren't already fatigued enough with ad-heavy smart TV platforms, now we've got more clutter we didn't ask for
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