… "Brands are already part of everyday life on Roblox, and this is a strategic response to the increased commercial intent that we're seeing every day on the platform." The policy change marks a decided shift in the way Roblox manages ad partners, as the firm currently takes a 30% cut of all revenue … …
Football governing body FIFA has announced a new gaming strategy called Digital Football, formalising its shift to working with multiple developers and publishers following the breakdown of its long-running partnership with EA in 2022 . …
… "That is part of what you are starting to see in the shift from Xbox to XBOX. …
… Where are the areas the business is shifting?" The insights and segmentation from the report will be used to inform the firm's Imagine AI targeting tool , and further analysis of the data will be published later in the year. …
… BitSummit in 2026 was ground zero for what could be one of the most consequential shifts in Japanese gaming in decades. …
… After the show: consolidating the messaging In the 48 hours following the end of the show, AI responses shifted from real-time capture to narrative and messaging consolidation, with the same platforms now positioning certain games as emblematic of the show's legacy. …
… "As part of this shift, you'll see us begin to retire features that don't align with where we're headed. …
… Some of it is window dressing, admittedly – changing the branding to use an all-caps "XBOX" was something that got a baffling amount of attention – but there have been meaningful decisions in the mix as well. …
… "AAA branding doesn't fix this. …
… The ever closer integration of Xbox and Windows, and the shift to making Xbox devices capable of playing PC games are clearly how Microsoft intends to pivot its console business and try to find a workable niche, after two tough generations languishing in third place.