… Sega clarified that Rovio will continue to support its overall games-as-a-service strategy, but will prioritise its "own rebuilding first." GamesIndustry.biz recently spoke with Angry Birds creative director Ben Mattes about Rovio's progress since its acquisition by Sega in 2023 . …
… "I'm excited to be joining Sega Europe at a pivotal moment for the business and to help shape its next phase of development," said Kim. "Sega is one of the biggest names in entertainment, with a phenomenal reputation for critically acclaimed experiences from its varied and highly capable studios. …
… I'm not the only one seeing how these stories line up; Sega's results presentation was surprisingly candid about a significant pivot back towards an older way of doing business. …
… How has Rovio settled in under the Sega umbrella? And what does the future hold? Ben Mattes, creative officer for the Angry Birds IP, says Sega's buyout of Rovio in 2023 didn't come as a complete surprise. …