…Soon, pricing and brand changes were already taking effect. Now, even more changes are hitting the leadership team at Xbox, as Sharma is bringing over big names from the CoreAI team. At…
One of the biggest pieces of Xbox news we've gotten since Phil Spencer's retirement and Asha Sharma stepping up as the brand's new CEO in February was her decision…
…The 50% increase in Game Pass Ultimate's price led to millions of subscriber losses, damaging Xbox's brand and business health, Microsoft has confirmed. 0:00 / 2:29 Use left and…
…It's a thoroughly sensible move from Xbox, and one of many made by the brand lately. While it's too soon to call for sure whether or not this means Xbox…
…developer GSC Game World. "The latest installment will include news on upcoming games from partners including Sega, GSC Game World and Owlcat Games, plus brand-new reveals, world premieres and Xbox Game…
…When you put it into perspective like that, it's hard not to question whether the potential brand dilution is worth the extra sales for Xbox. Then again, a similar argument could…
…Since 2024, James has shifted his complete focus to covering gaming news. Sign in to your GameRant account The ROG Xbox Ally has a new addition coming soon, as Asus and Microsoft…
…There was no Xbox branding at the event whatsoever. No presence or mention, and as far as I could tell, no involvement from Microsoft here. It was a Red Bull event at…
…It's hard to say definitively whether or not breaking exclusivity has been a boon or a bane for the Xbox brand as a whole, but the influx of higher-margin digital…
When I covered the official name of the new Xbox from Microsoft, I poked a bit of gentle fun at the company for the odd shift from Xbox One to Xbox Series…