Xbox hiring reputation manager to uplift gaming brand
…points--reacting more proactively to narrative shifts around the brand. There seems to be a permanent cloud of confusion and suspicion around the Xbox brand, and this team wants to help clear…
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Videos
More videos"Team Green" returns: Xbox employees ditch @microsoft.com for new @xbox.com emails
Microsoft is phasing back Xbox branding across the company, with new employee email addresses highlighting a shift away from the Microsoft Gaming label.
iPhone 16e gets a hardware upgrade that Android fans can only dream of
…Unlike Apple, Android brands often make minor design changes, like shifting camera bars, that prevent part sharing across generations and make such upgrades impossible. Apple launched the iPhone 17e earlier this month…
Microsoft unveils plan for Project Helix and what fans can expect out the new Xbox
…Xbox Game Studios, Matt Booty, outlining the brand's future in a new mission statement. 2 VIEW GALLERY - 2 IMAGES Following a major leadership shift that brought Asha Sharma and Matt Booty…
Discussions and forums
Discord now has end-to-end encryption on all calls - Engadget
…Attitudes on end-to-end encryption have been shifting at some platforms. While many see E2EE as a critical way to keep personal conversations personal, there have been some moves away from…
Microsoft Gaming officially changed back to Xbox as brand evolves under new CEO
…Microsoft has retired the Microsoft Gaming brand, reverting to the Xbox name under new CEO Asha Sharma. This shift includes reversing previous strategies, cutting costs, canceling projects, and planning increased investment to…
Roblox insists plans to start charging creators for brand integrations "is not about revenue at all"
From next year, Roblox will begin charging creators who publish brand integrations in their experiences. Gamesbeat reports that several sources - all of whom were only prepared to speak anonymously, and therefore cannot…
Stellar Blade Sequel Drops PlayStation As Its Publisher
…exclusive reveals and events for brands and games including Pokemon, Funko, and Baldur's Gate 3. Sign in to your TheGamer account Stellar Blade studio Shift Up has been very forthcoming when…
Xbox startup sequence is changing next week, catch the new green look here
…front and center, bringing back some of the brand's iconic green that has been lost over the years. While this latest shift seems small, there has been a flurry of changes…
Shockingly, a new report suggests wireless customer satisfaction is at an all-time high
…Both brands saw their scores jump to 77, an increase of 3%. The smartwatch market has also seen some interesting shifts. Previously, Samsung had a clear lead, but it now ties Apple…